EEA Fund 2014-2021 - Program "Health"

Professionalization of Cerebrum’s activities leading to the education of the professional and non-professional public, and to an increase in the level of care for people after acquired brain damage

EEA Fund 2014-2021 – Program “Health” >

Project ZD-MGS3-005
Project period: 03/2022 – 04/2024

With this project, Cerebrum fulfills its long-term goals: to stabilize the scope and quality of care, assistance and services provided to target groups in the long-term through professionalization. Together with the professionalization of project management and fundraising, we will launch an awareness campaign aimed at preventing brain damage.

The first key activity is the creation of three new job positions within Cerebrum, which will ensure a higher degree of personnel, organizational and financial stability as conditions for the sustainability of the organization, its systematic development, expansion and improvement of the services provided, as well as for the implementation of an awareness campaign. The second key activity is the “MP3” awareness campaign (Brain: prevention – help – care), which will reach a target group that has not yet been reached: the economically active middle generation, approaching the risk age. There will be a connection of media-based communication (television programs, spots, printed and online periodicals, social networks) with active participation in important educational events.

The result of the project will be the completion of the professionalization of Cerebra as an important patient organization whose assistance to people after brain damage is irreplaceable in the Czech Republic. There will be an increase in the awareness of selected target groups about the possibilities and importance of preventing cerebrovascular accidents, but also about the possibilities of solving their consequences at the level of individuals, families and the whole society.